Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, May 20, 2013

Re-evaluate, Repurpose, Re-use

The time  is at hand: that moment when I look at my large inventory of completed works and conclude that some of those early pieces are never going to sell, no matter how many times I relist them on Etsy, or put them out at shows. They have undergone many photo upgrades and price reductions to make them enticing, but nothing is going to make them budge toward a new home.

There is nothing wrong with these early jewels; they are very simple in design and skill requirements - simple stringing really.  It's time to cut bait and reuse as many of the materials as I can in something more elaborate, new, and exciting.

The first piece to face rehab was this three-strand pearl and muscovite necklace made back in 2006.  I liked the pattern of the glittering plum purpley-brown muscovite beads at the center and vowed to keep that feature in the new version.  Lucky for me I have more of the muscovite in my bead stash! I made some pretty bead embroidered motifs to connect the pearl strands together, then added a fancy box clasp. I think it is a big improvement, fitting in with my "more is more" philosophy of late. You can see more information in the shop listing.


 Next up to face my nippers and deconstruction was this carnelian and hessonite garnet necklace, also from 2006.There was a lot about this one I wasn't happy with: a single strand of the red carnelian rounds which wasn't long enough to show at the front when worn, the thick cluster of strands of the brown and amber-colored garnets which was too long to hang asymmetrically as planned, etc.  I also had a LOT of extra carnelian beads, and by "a lot" I mean A. LOT.

So, how do I fix this one? That was my conundrum.


A big fan of chunky ethnic-style jewelry, I recently saw some pieces by the very talented Faria Siddiqui online. She combines big, bold stone beads with delicate bead embroidery to great effect. I raided my bead stash and found a large, deep red carnelian oval cabochon and some funky paua shell oval beads. My vision for a new and better piece took hold.  Add in some dyed blue agate rounds and gold-plated accent beads and what do you get? A big, beautiful, bold new statement necklace. I used up most of the carnelian rounds I had in stock (yay!) so I am happy with this necklace on a number of levels.

You can find the shop listing here.


I have a huge quantity of large stone beads leftover from those early days of jewelry making. At that time, my hand was in recovery and I didn't have the dexterity to use more delicate beads. As I regained strength, and my skill set expanded, I moved onto tinier and tinier beads, leaving the big ones to languish in their drawers.

Adding another layer to my current thought processes, my Battle of the Beadsmith 2013 piece is large and very intricate. It took nearly 250 hours of high-powered intensity beading to complete. This process was fairly ruinous to my hands and wrists, so I can see more pieces like the carnelian necklace in my near future. A little touch of bead embroidery and some big chunky beads to fill out the piece. Just until my hands settle down again.

Now which pieces want reworking?? Stay tuned...

copyright 2013 Shibori Girl

Saturday, August 14, 2010

Upcoming New Website

Thanks to Gabriela Delworth, who is quite the marketing mentor, I've started a selling blog, sort of an online glossy brochure for stores and show promoters, as well as the general public. After my last post, Gabriela wrote me a wonderful email full of ideas, including this one for a blog with "buy now" paypal buttons.


click the picture to visit this new page

I've spent the past week designing this new corner of Blogland, trying hard to avoid the standard blog look. For instance, did you know Blogger now allows you to have up to 10 pages within a blog? Sweet! My resident computer geek, Marble Man, is giving me a crash course in html programming to customize this site. Despite the risk of brain damage from all this coding, I'm thrilled with the page so far. It's still very much a work in progress, especially the individual listing pages.

Meanwhile, please take a trip over there and poke around. I would gratefully accept any constructive criticism/advice. Is there any information you feel should be included? Feel free to share this link with friends and family.

I plan to keep my Etsy site for listing pieces I only want to make one of - mostly the beaded stuff and earrings. This new website will be for listing things I'll make in multiples, as well as the wearable art beaded pieces, keeping shops in mind.

Whaddaya think?

copyright 2010 Shibori Girl